Jameson Remixed Caribbean Beats
ROLE: CD, Art Direction, DOP, Design
CLIENT: Irish Distillers Ltd. Pernod-Ricard
CREATIVE AGENCY: The Mix, Dublin
VFX: TeamFX Ltd
CUBA PRODUCTION: Island Film Cuba
SET DESIGN: Steve Kingston
POST & Audio Design: The Mix, Dublin
THE RHYTHM OF THE CARIBBEAN MEETS THE BEAT OF THE IRISH DRUM.
Launching Jameson Irish Whiskey into the super premium whiskey category, with a 21 year old collaboration with Midleton Distillery’s masters and Cuba’s renowned Maestros del Ron Cubano.
The task was to deliver a suite of launch assets, from concept development to production and delivery.
My role was to develop the strategic vision and story and oversee production and post, while ensuring delivery of all assets ahead of the launch. This included:
Key visuals
Teaser AVs (social – 6s & 15s)
Hero Launch AV
Photography assets (incl. lifestyle shots, as well as drinks serve imagery & on white)
E-comm assets
Launch website design and assets
The hard work paid off resulting in our team winning at the Inside Out Awards for our efforts.
“A masterclass in how collaboration can clearly elevate a campaign to new heights. This project combined diverse cultural elements into a unified and compelling narrative that not only redefined the Jameson brand but also set a new standard for cross-border collaboration. A great campaign that was both creatively rich and strategically impactful.”
Judges comment | Inside Out® Award Winner
BRAINSTORMING
BTS
