Jameson Remixed Caribbean Beats

ROLE: CD, Art Direction, DOP, Design

CLIENT: Irish Distillers Ltd. Pernod-Ricard

CREATIVE AGENCY: The Mix, Dublin

VFX: TeamFX Ltd

CUBA PRODUCTION: Island Film Cuba

SET DESIGN: Steve Kingston

POST & Audio Design: The Mix, Dublin

THE RHYTHM OF THE CARIBBEAN MEETS THE BEAT OF THE IRISH DRUM.

Launching Jameson Irish Whiskey into the super premium whiskey category, with a 21 year old collaboration with Midleton Distillery’s masters and Cuba’s renowned Maestros del Ron Cubano.

The task was to deliver a suite of launch assets, from concept development to production and delivery.

My role was to develop the strategic vision and story and oversee production and post, while ensuring delivery of all assets ahead of the launch. This included:

• Key visuals

• Teaser AVs (social – 6s & 15s)

• Hero Launch AV

• Photography assets (incl. lifestyle shots, as well as drinks serve imagery & on white)

• E-comm assets

• Launch website design and assets

The hard work paid off resulting in our team winning at the Inside Out Awards for our efforts.