Jameson Repackage Launch Shoot

ROLE: Photography DOP

CLIENT: Irish Distillers Ltd. Pernod-Ricard

ADVERTISING AGENCY: JDO Global

CREATIVE AGENCY: The Mix, Dublin

CREATIVE DIRECTION: Benjamin Ridley

GAFFER: Mark Sosiak

DRINK STYLIST: Luke Tynan

RETOUCHING: Svala Ragnars

Jameson is setting up to future proof and modernise the brand by supporting an ambition of becoming a top 5 global spirits brand by 2030.

Included in this plan was a repackaging of all SKUs, that needed to be photographed against the emerging new brandworld guidelines.

Key objectives were to be more relevant, more distinctive, more magnetic, more premium and more cohesive. All while amplifying the idea "the serious whisky that does not take itself too seriously.