Jameson St. Patrick’s Global Hero Campaign

ROLE: Video Production & Photography

CLIENT: Irish Distillers Ltd. Pernod-Ricard

CREATIVE AGENCY: The Public House

CREATIVE PARTNERS: The Mix, Dublin

PRODUCTION HOUSE & POST: Motherland

FOR JAMESON IRISH WHISKEY, MARCH IS AS BIG AS IT GETS. IT’S ST. PATRICKS DAY AFTER ALL.

Every year the brand steps up the game and pushes the boat out. This year was no exception. It was one of those productions I’ll remember as a career highlight.

The concept - take a group of adventurous souls on a journey of a lifetime and hike with them to the highest Irish bar in the world for St. Patricks Day celebrations.

This journey took us from Kathmandu to Lukala and hiking to our final destination - the Namche Bazaar in the Himalayas.

Cue: yaks, sherpas, tuk-tuks, dahl, more dahl, world’s most dangerous airport, helicopters, hiking boots, whiskey on the rocks, buckets of sweat and some of the best laughs and memories to be had.

My role included conducting a pre-production scout and recce of the journey route. Working with production A-cam team for hero video capture, photography and social content for the campaign launch assets.